Virtual tours aren’t just a nice-to-have anymore — they’re an expectation. In competitive markets like San Jose, Fremont, and Palo Alto, Matterport 3D tours can make the difference between someone clicking “schedule showing” or clicking away. But do you really need a 3D tour for every listing? Not always. In this blog, we’ll break down exactly when using Matterport makes sense — and when you can skip it
Matterport creates a fully immersive, interactive experience that letsbuyers walk through a home virtually. They can:
·       Click from room to room
·       View the property in “dollhouse” mode
·       Zoom in to details
·       Take real-time measurements
·       View on mobile, desktop, or tablet
It’s not just a video — it’s a complete virtual walkthrough that mimicsbeing there in person.
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If the property is empty, a 3D scan helps buyers visualize scale and layoutbetter than still photos alone.
Multi-level homes, ADUs, in-law units, or odd-shaped lots benefit fromMatterport. It lets buyers explore and orient themselves without confusion.
When showings are limited (or open houses are packed), Matterport acts as a24/7 open house — and helps weed out casual shoppers from serious buyers.
One hidden benefit? Matterport can save your sellers timeby reducing unnecessary showings. If a buyer can preview the home in fulldetail, they’ll only schedule a visit if they’re serious.
If your listing is likely to attract tech professionals relocating to the Bay Area, international investors, or buyers in other states, Matterport gives them confidence to move forward without visiting.
Higher-end buyers expect premium experiences — and that includes digital. Matterport adds value, makes your listing feel elevated, and gives out-of-state buyers full access without needing a showing right away
·       Small condos or studios with basic layouts
·       Tight timelines where delivery speed is thepriority
·       Listings under $500K where budget is a concern
In these cases, professional photos and a quick video tour might be moreefficient.
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Sq Ft
0–2,000 sq ft
2,000–3,000 sq ft
3,000–4,000 sq ft
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Price
$150
$200
$250
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✔️ 3-month tour hosting ✔️ Dollhouse + floor plan mode ✔️ MLS-ready link ✔️ Add-on detached units: $50
Matterport isn’t a gimmick — it’s a tool that works.For high-value listings, remote buyers, or complicated layouts, it gives yourmarketing a serious edge.Want to add Matterport to your next listing?
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