Every listing is different — and so is the media it needs. A $600K townhome in San Jose doesn’t need the same content strategy as a $3M luxury estate in Los Altos Hills. At HomeCaptures.co, we help Bay Area agents create the right media package for every listing — no more, no less. Here’s how to match your photography, video, and add-ons to your listing’s value for maximum ROI.
Best For: Small condos, townhomes, entry-level homes
Recommended Package:
· Standard photography (20–30 photos)
· 2D floor plan
· Optional: 3D Matterport or vertical reel iftargeting first-time buyers
Why It Works:You’re likely working with tighter margins and budget-conscious buyers. Thegoal is to show layout and light clearly — clean, bright photography is key
Best For: Executive homes, view properties, architecturalbuilds
Recommended Package:
· Full photos
· Drone photos & video
· Cinematic video tour
· Real twilight shoot
· 3D Matterport
· Property website + custom domain
· Vertical social media reel
· Optional: Lifestyle photo/video or agent intro
Why It Works:
You’re not just selling a home — you’re selling a lifestyle.
Cinematic visuals and aerials make the listing feel high-end, while agent-ledcontent builds trust with luxury buyers.
Best For: Single-family homes, move-up buyers, newer builds
Recommended Package:
· Full photo set
· 2D floor plan
· 3D Matterport
· Property website
· Drone photos
· Optional: Virtual twilight or cinematic video
Why It Works:
These listings attract competitive offers. Buyers want to explore in detail,especially if they’re relocating or buying fast.
Drone + Matterport adds engagement, while twilight or video boosts emotion.
Price Point
<$750K
$750K–$1.5M
$1.5M–$3M
$3M+
Recommended Media
Photos + Floor Plan + Optional 3D
Full Photos + Drone + 3D + Virtual Twilight
All Above + Cinematic Video + Twilight + Social Reels
Full Production Package + Lifestyle Content + Branding
Best For: Custom estates, vineyard homes, ultra-luxuryinventory
Recommended Package:
· Everything in Tier 3
· Agent on-camera intro/outro
· Lifestyle video & photos (neighborhood,amenities, interiors)
· Extended drone coverage
· Pre-marketing teaser content
· Advanced website + brochure designs
Why It Works:
These listings need storytelling.
Your media package isn’t just to show — it’s to position thehome and build buzz.
The more immersive and cinematic, the better.
Don’t overpay — or under-deliver. When your media package aligns with your listing’s price point, buyers respond, and sellers take you seriously. Want help choosing the right package for your next listing?
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