Every time you list a home, you’re sitting on a goldmine of content. But most agents post once — maybe twice — and then move on. What if we told you a single listing shoot could give you 10+ pieces of content across Instagram, Facebook, YouTube Shorts, and email? In this post, we’ll break down how to repurpose your media into a weekslong strategy that builds brand, gets more eyes on your listing, and helps you grow — without creating anything new.
To pull this off, you’ll need:
· Full photography
· Horizontal cinematic video
· Vertical social media reel
· Optional: 3D Matterport, drone, or lifestylecontent
These assets give you enough content to chop, mix, and schedule — with zeroextra shoot days.
· Stays in front of followers without feelingrepetitive
· Builds brand authority and shows effort tosellers
· Boosts algorithm performance with consistentcontent
· Converts casual followers into leads over time
Use tools like Later, Buffer, or Meta Planner to schedule all 10 pieces atonce.
We’ll even cut your vertical reel for you atHomeCaptures.co — just tell us the focus (kitchen, drone, lifestyle, etc.).
Day And Post
Don’t let your listing media go to waste after Day 1. With a simple plan, you can get 2+ weeks of brand-building content from every shoot. Want help turning your next listing into a content engine?
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