In a digital-first market, buyers expect clean, distraction-free ways to explore a listing. And that’s exactly what a dedicated property website offers. But many Bay Area agents ask: “Do I really need one for every home?” Let’s break down the benefits of listing websites, when to use them, and how they can elevate both your brand and your listing’s visibility.
A property website is a standalone page built just for one listing. Ittypically includes:
· Full photo gallery
· Listing video or reel
· 3D Matterport tour
· Floor plan
· Agent contact info
· Custom domain (optional)
· Map, description, and feature highlights
It removes distractions (no competing listings or ads) and lets you controlthe entire experience.
Sending clients to a clean, branded listing site makes you look polished andtech-savvy. It feels premium — and makes sellers trust your process.
Sharing a Zillow or Redfin link = sending traffic to someone else’splatform.
With a listing website, you control the narrative and get all theclicks.
Add your name, headshot, contact form, and logo. These sites positionyou as a modern, well-marketed agent — not just someone throwingphotos on MLS.
Instead of a long MLS link, you get:
123oakstreet.com (included for just $30 more)
Easier to include on:
· Open house flyers
· Direct mail
· Texts to buyers
· Social media stories
When everything is organized in one place — video, floor plan, 3D tour —buyers stay longer, click more, and ask better questions.
Service
Standard Listing Site
Standalone Add-On
Custom Domain (optional)
Price
Included in most media packages
$100
+$30
Your listing deserves a space of its own. With so much competition online, a clean and branded property website helps you stand out — and helps buyers connect faster. And once you’ve set it up, it’s a powerful tool to impress future sellers, too.
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