In fast-moving Bay Area markets, waiting until the open house to build excitement is a missed opportunity. Smart agents now launch pre-listing media campaigns — creating buzz, building urgency, and generating interest before a property even hits the MLS. In this blog, we’ll explain how to use photography, video, and reels before launch to drive more clicks, calls, and offers the moment your listing goes live.
Pre-launch marketing is everything you do before the listing isofficially active on the MLS. This includes:
· Teaser reels for Instagram
· Sneak peek photo sets
· Email campaigns with “coming soon” visuals
· Off-market property websites
· Early drone or lifestyle content
· Agent reels walking through the space
It creates a pre-listing buzz — and gives you more leveragebefore Day 1.
· Limited inventory = buyers act fast
· Agents need something to post before listing day
· Out-of-town buyers want previews beforescheduling visits
· Sellers love seeing their home go viral beforeit hits the MLS
Perfect for homes that are still being staged.
We shoot exteriors and select rooms early, so you can begin your teasercampaign while interiors are finalized.
➡️Book as a Pre-Marketing Package ($150)
Show off 3–4 wide shots with upbeat music and a countdown:
“Coming Soon – 123 Main St hits the market Friday!”
➡️Add-on reel starts at $100
We cut it from your main video or shoot it separately
Launch a full listing website before the MLS goes live.
Share it in DMs, text campaigns, email lists, or agent groups.
➡️Add custom domain for just $30 (e.g. 456oak.com)
If the property has a story — walkability, a pool, scenic neighborhood —consider adding lifestyle photos to market more than justsquare footage.
➡Add-on starts at $150
Days Before MLS
7 Days
5 Days
3 Days
What to Post
Exterior teaser photos or drone
Coming soon reel or agent video
Behind-the-scenes stories
Open houses are great — but they’re not your starting point. With the right media, you can create momentum before the listing hits the market. Let us help you build a pre-launch content plan that gets attention and shortens your time on market.
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